Logo apparel is a versatile category of products used for everything from employee uniforms to trade show giveaways. T-shirts, jackets, polo shirts, sweaters, bathrobes…you name it, you can put your logo on it! There are literally thousands of different apparel items to choose from, so it’s important to take your audience into account before deciding on specific products. The main goal is create logo apparel that is personalized and unique! Keep in mind the fact that recipients are more likely to wear your apparel if it has been custom-tailored to fit their lifestyle.
There are several methods of imprinting logo apparel. It’s best to choose one based on the cost, and quality of your products, as well as the quality of your overall campaign. Imprinting refers to the physical process of putting your custom logo or marketing message on your apparel. Most apparel is imprinted using screen printing or embroidery. Screen printing is good for campaigns that have budget limitations or low per-piece budgets. Embroidery is typically perceived as a an imprint method for higher-end products and promotions.
Make sure to think about the latest styles and fashion trends in order to create logo apparel that recipients actually enjoy wearing. Logo apparel that is considered tacky or cheap usually doesn’t find its way out of the closet!